Vision & Mission Statement
At Kalakari, our vision is to empower women and preserve the rich heritage of Indian art and culture. We believe that every family should have the essence and touch of our art in their homes, representing the elegance and beauty of our country's history that can never fade.
Our mission is to support and uplift the historic treasure of Indian art and its craftsmen. We invest in India's artisans to safeguard history, culture, and important sources of livelihood. The craft sector offers tremendous opportunities to improve the economic, environmental, and social conditions of rural communities. By tapping into the global market, we can promote the environmental benefits of low-polluting industries, and the economic and social empowerment of many rural households.
As a sustainable brand, Kalakari chooses the eco-friendly way. The fashion industry is accountable for the most carbon emissions, more than aviation and shipping combined. Clothing production involves a complex supply chain that generates emissions from production to transport. We use natural fibers and fabrics in our merchandise to help prevent such adulteration.
In simple terms, our mission and vision are to empower women and preserve the rich heritage of Indian art and culture. We strive to bring the culture of India and its craftsmen to the forefront by combining it with sustainable practices and promoting an eco-friendly and soul-comforting lifestyle for the millennial generation.